Independent guidance for better public participation in health and care research
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Library of examples

Examples of projects using social media for public involvement

An archive of project accounts considering how online tools can support public involvement in research, from setting priorities to building advisory conversations.

About this archive

Learning from early digital involvement practice

These examples were assembled as part of a project exploring active public involvement through online channels. They are retained as historical learning material for teams considering digital participation.

The accompanying guidance considered practical questions about planning, access, moderation and feedback. Each account outlines the research context, the involvement approach, challenges encountered, resources used and learning for others.

Archive notePublished guidance and examples from 2014. Platform names and digital practices may have changed; review current safeguarding, privacy and accessibility arrangements before adapting an approach.

Read the accompanying guidance on online public involvement

Project accounts

Nine examples to explore

The original collection documents different research settings and forms of online discussion. Linked files are preserved as source materials.

01

Priority setting through online outreach

A partnership used short online updates, video material and mobile communication to involve people in identifying research priorities for an acne-related topic.

What the examples include

A consistent structure for reflection

01 / Context

The research question

Why the project sought public insight and which decisions were open to influence.

02 / Approach

How people contributed

The digital channels, activities and support used to make involvement possible.

03 / Learning

Challenges and resources

Practical considerations around communication, access and the work required.

04 / Influence

What changed

How teams described the contribution of public perspectives to their work.

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